On the one hand, we’ve got more time than ever before. With the daily commute erased for most and the slow down in our social event calendar, it would be nice to think that most of us can find 30 mins in each day to upskill. Whether you’re looking to explore creative programmes, or enhance your management skill set, there’s plenty of exciting opportunities out there!

On the other hand however, it’s easy to get weighed down with the pressure of doing something ‘worthwhile’ and research fatigue can take over as we scroll through endless search results. Therefore, we wanted to make things as easy as possible, by compiling a list of free or low-cost resources with an events industry focus that you can tap into whenever you’re ready.

Google Garage

Fundamentals of Graphic Design;

This contains 4 modules, which will take a total of 14 hours. It touches on the principles of graphic design: image making, typography, composition, working with colour and shape. Whether you’re working with a supplier to conceptualise branded signage, assisting a client with their table plan or designing an invite for an online webinar being able to tap into the fundamentals will always be useful.

Business Writing

The events industry is filled with passionate, personable people. In a matter of months, our face to face interactions have diminished. Video platforms are proving to successfully facilitate connection. However, we more frequently rely on written communication to convey ideas and explore opportunities. For instance, contacting a supplier or agent with a new idea – without knowing who will be on the other end of the generic e-mail. Or, tackling new responsibilities such as helping with your companies social media or marketing. It all comes down to using the written word convincingly.

Business Writing will power your ability to communicate; delivering them with the clarity and impact they deserve. Remember to keep that individual touch that makes you unique!

In the 21st century, we undoubtedly rely on Google as a source of knowledge outside our own experience. Therefore, this is the perfect tool to highlight today’s most in-demand skills; Data and Tech, Digital Marketing and Career Development. Ensure you filter by length, difficulty and provider, to find the right course to help you upskill as an event professional.

Future Learn

Decision Making in a Complex and Uncertain World

If you’re anything like us, even day to day decisions are becoming increasingly tricky. So what are the next steps when assessing business needs? Especially in an industry that has been impacted so drastically by Covid-19. I wouldn’t presume that this course has all the answers. However, its use of case studies shows a delicate, detailed, and informed approach, goes a long way.

Regardless of your position or pay grade, Future Learn’s 7 module course will provide thought provoking material to help you upskill. Looking to improve this area further, then check out Creative Problem Solving too!

Adobe

Take advantage of this 7 day free trial to initiate those CV building skills. It is helpful to have a good grasp of Photoshop, InDesign or Illustrator. Understanding the differences between them, how they can save your team time, and enhance your client facing material. If you’re in the early stages of your events career this will begin to set you apart.

General Assembly

Use their library of free classes to dive into coding, data, design, digital marketing, and product management. Whilst this is a tech-heavy tool, they highlight forward thinking strategies in the age of online events and promotion. Digital Marketing 101 is a no hassle course, which delivers the fundamentals straight to your inbox. Each day you’ll receive a new lesson — from brand strategy to marketing analytics to campaign management. This understanding can only help to drive traffic to your website or draw more attendees to your event.

Eventbrite

If you’re specifically looking to improve your digital offering, Eventbrite’s blog has you covered. With resources on inclusion and diversity to securing sponsorship the events world is your oyster. After entering a few quick details you are able access templates, e-books and comprehensive guides. This is a vast resource, so we’d recommend setting out a clear intention and focus to get the most from it.

Expert Driven Webinars

JLA+

JLA have diversified. Their sessions provide a new way to interact online with “insiders, thought leaders, motivators and tech luminaries”. The live functionality of their webinars, which range from 30 minutes to an hour in length, engage audiences from the offset. They aim to solve the challenges we’re all facing by using powerful speakers insight. This undoubtedly makes an impact well beyond the conference room.

LCPS Unwrapped

A two day festival of online content hosted by the London Christmas Party Show. Specifically designed and curated by event industry experts. The fun workshops and insightful seminars were all recorded for your viewing pleasure! So don’t miss out on the chance to learn how to taste wine like a pro or listen to the inspiring Ade Adepitan on overcoming obstacles and achieving your dreams.

This list is by no means exhaustive, and something that works for your colleague might not work for you. The key is finding an upskilling opportunity that makes you excited about the future!

Would you like to discuss any of these options further or explore how they could be incorporated into your internal event?

Then please reach out to the Story Events Team. We can be contacted on 02078709303 or via e-mail [email protected]