Whether it’s an informal alfresco social, or a hybrid company-wide meet-up, we’re seeing a willingness amongst businesses to go live.
The gradual return to offices and in-person meet ups has certainly increased company confidence. Alongside the new found sunshine in London, the excitement to plan events is palpable!
This feels like a logical and sensible way back to live events. We are keen to offer our clients an opportunity to connect with colleagues in established and Covid safe venues, without the formality of traditional event structures.
This month, we are practising what we preach, inviting clients to a series of smaller outdoor showcases. Story kicked things off with a Comedy Store night at Skylight. This had clients and colleagues crying with laughter as they enjoyed a delicious street food menu. Whilst our sister company, Venue Search London hosted an exclusive breakfast on the elegant terrace at The Bloomsbury.
The Story team also attended ReConnect at Chelsea Football Stadium. Event industry leaders dove into how, through the power of people, the sector can emerge from COVID-19 stronger than before. This was a slick example of a hybrid conference, which had 50 in-person attendees, but reached a much wider audience via a virtual platform. These guests interacted via topic focused polls and some very thought-provoking questions posed by Martin Fullard, editor of Conference News.
Overall, it’s been great to see such enthusiasm to attend these events and the smiles on faces as we finally reunite.
We have been inspired by these smaller event activations and venue’s/supplier’s creative solutions. They are also important strategic milestones as companies focus on connecting with clients and rebuilding morale. However, we are excited to work towards larger gatherings with November awards and Christmas celebrations high on the event agenda.
Postponed events as well as new enquiries are blocking prime dates at the best venues. Therefore, we encourage anyone looking to hold events towards the end of the year to start the planning process soon.