Sam is a co-founder of Story, having worked in the events industry since 1986
I don’t get hands on at Story so it has to be Glaxo Wellcome’s Centenary Celebrations at Ware way back in 1993!
WHAT I HAVE LEARNT
Great events people are passionate about events – its no place to be if you are not, and you will go nowhere fast without this passion.
Be honest in everything you do. We all make mistakes every day – it’s the ones that fester that really hurt a company or individual. Remember you are working with the client to deliver a great event (and they make mistakes too), so admit mistakes and get them behind you fast.
I love the new Landing Forty Two in the Cheesegrater – cool space with unbeatable views of London.
PROUDEST EVENT MOMENT
Watching the teams perform their live acts at the recent Towers Watson Festival in a Day – seeing this reminded me of why I love events and how they can add true value to morale, loyalty and team spirit