Provence Incentive Trip

A group of 27 qualified agents were invited to spend the weekend in Provence in September 2024. We were tasked with providing an exhilarating few days, filled with fine dining, fine wines and the finest party, all whilst keeping as much of it a secret as possible.

The three-day incentive was based around cinematic moments from Casino Royale, To Catch a Thief and Palm Royale. Guests were transported into Monaco from Nice by helicopter and whisked to the iconic Hotel de Paris, to set their bags down and enjoy a poolside brunch. Guests then boarded chartered yachts and enjoyed sea toys, Whispering Angel rose and charcuterie platters. Dinner was then served on the top floor of the hotel, where small coin bags complete with casino chips were used as name places. Guests were then free to gamble their chips at the infamous Monte Carlo Casino.

​

Day Two involved driving a line of luxury vintage cars, complete with silk scarves and bespoke driving maps. Stops were made at various viewpoints before heading to an exquisite private lunch. Vito’s collected the guests back to the hotel where guests changed into their finest to attend an exclusive private mansion party in Cannes. Lively entertainment filled the air and the evening ended with guests jumping into the pool and of course, singing around the piano.

The final day gave guests the time  to enjoy Monaco at leisure. Whether that was down by the beach or by the pool, aperols were still enjoyed across the board.

Seamless delivery, standout feedback, and 16 of 27 guests already qualified for future incentives. This wasn’t just a reward, it was a catalyst for loyalty. With immersive branding, thoughtful details, and high-energy programming, the trip sparked social buzz, deepened agency connections, and firmly positioned the Smart Friends experience as a powerful driver of ongoing business. We’re proud that this event was shortlisted for the C&IT Incentive Event of the Year, a true testament to its success.