Reiss Retail Conference
REISS partnered with Story for the first time to transform their annual 350-person staff conference into a more ambitious, immersive, one-day experience at The Brewery. The goal was to maximise the venue's space, deliver high-impact content and evolve the event from conference to catwalk to afterparty.
The result was an energetic, seamless event that left the REISS team buzzing, with overwhelmingly positive feedback and strong client satisfaction.
Event Brief
This was REISS’s first time working with an agency, and they came to us with a clear goal: elevate their annual staff conference into something more ambitious, exciting, and immersive – all within a single day. The challenge? Make the most of The Brewery’s space, deliver slick content, and somehow turn a conference into a catwalk… and then into a party.
Delivery
We took full ownership of the event, from creative planning to supplier management and all operations inbetween. The day began with a high-production plenary, featuring a custom-built LED wall and dynamic stage design. Breakouts were designed to be fast-paced and engaging, with tailored sessions that kept retail staff energised and involved.
Then came the first major turnaround: the conference space flipped into a fashion show complete with runway, lighting and seating. Once the final model left the catwalk, we reset again for a full-scale afterparty. Drinks flowed, the dance floor filled, and Marvin Humes brought the energy right through to the end of the night. Behind the scenes, our team managed complex transitions, coordinated a huge supplier roster, and made sure every touchpoint from content to catering was handled seamlessly. We also stepped in as trusted negotiators and planners, guiding REISS through their first ever experience working with an agency.
Result
An event that left the REISS team buzzing – not just for its energy and style, but for the level of care and coordination behind the scenes. Feedback was overwhelmingly positive, with many saying it was the best conference they’d ever attended. The client rebooked us straight away for next year.