Criteo Football Tournament
Story organised a football tournament for Crieto and their clients, complete with branded kits and merch, celebrity coaches, breakout keynotes and an after-party.
Brief
Criteo approached Story Events to deliver a premium football tournament for their top clients, creating an experience that combined competitive sport with meaningful networking and brand engagement. The objective was to move beyond a traditional hospitality event, instead delivering a memorable day that strengthened client relationships through shared experiences, premium production and carefully considered brand touchpoints.
Delivery
Story Events managed every aspect of the event from concept through to delivery, creating a seamless experience both on and off the pitch. Hosted at Chelsea Football Club, the tournament featured professionally managed fixtures, branded content, interactive games, live entertainment, premium catering and a vibrant spectator atmosphere throughout the day. We designed and produced a suite of bespoke branded merchandise for players and guests, ensuring the Criteo brand was present in every detail. To elevate the experience even further, we sourced and managed four celebrity football coaches who led the teams, bringing personality, excitement and plenty of memorable moments that guests were still talking about long after the final whistle.
Result
The Criteo Cup exceeded expectations, with attendance surpassing forecasts and an exceptional level of engagement from guests throughout the day. The overwhelmingly positive feedback reflected the success of the event, with attendees enjoying a day that balanced competition, networking and entertainment in equal measure.
Just wanted to say a huge thank you from all of us at Criteo for all your help and support on The Criteo Cup. We really appreciate everything you all did to help make the event such a success – your hard work, flexibility and positive attitude made a massive difference throughout.
