Story Events proudly styled the Dominique Ansel official UK launch to celebrate the opening of the London bakery in Belgravia in September 2016.

The bakery wanted to host an exclusive press event to showcase some of the new products available at the new store inviting high profile journalists from titles such as Vanity Fair, Vogue, Stylist and the Nudge.

The event saw the Story team style a London Eye capsule, chosen due to it’s iconic nature, to reflect a breakfast in bed atmosphere, with the styling including indulgent bed linens, duvets, cushions and throws and created a relaxed atmosphere for journalists to start their day waking up with Dominique Ansel and his delicious sweet treats, bringing a touch of French flair and New York flavour across the pond and up into the sky.