Working alongside the Waitrose; Beer, Wine and Spirits team, Story was engaged to help deliver the Waitrose Drinks Festival. We were tasked with creating an environment that would welcome Waitrose consumers into their ‘home’, giving customers an opportunity to catch up with old favourites and sample news ones – just in time for Christmas.


Story worked with trusted suppliers to build nearly 200 stands across eight rooms at etc County Hall (where this event was held for the second year running). Customers were able to explore three wine rooms; a beer, cider & food room; spirits room; gin room; fizz room and myWaitrose room. Alongside the many rooms to discover, guests had the opportunity to a personalised bottle as Christmas presents from the gift shop. Guests could also take part in various masterclasses and workshops or simply enjoy a coffee in the sponsored lounge.


“Thank you all, we’ve had some lovely feedback from suppliers, all praising the Story team.” Each year we try to better the last and this year was the smoothest operation and delivery yet.