Virtual Event Brief
Story Events worked with the Alzheimer’s Society to take their annual lecture, What can we do to prevent Dementia?, into an online environment for the first time and elevate the virtual experience for guests. In order to facilitate this Story were tasked with creating a bespoke branded platform and a landing page which could be used to showcase the agenda and any sponsor logos and information. It was also crucial that all content was broadcast live in order to encourage active discussion and ultimately donations to this fantastic charity’s research.
Story Events developed an online platform which first and foremost could seamlessly livestream 5-7 speakers and bring together up to 500 attendees. This virtual space was also required to be fully branded and made bespoke to Alzheimer’s Society. By creating a slick aesthetic, we not only helped to build anticipation at the start of the event journey but also signalled to guests that they were in the right place.
Collaborating with our client, we managed the speakers’ requirements; scheduling in rehearsals to iron out any technical difficulties and ensuring everyone felt comfortable. This allowed the speakers to focus on sharing their insights about dementia prevention, and what steps individuals and decision makers can take to minimise the risk of dementia for millions in the future.
With access to such engaging content, Story created a bespoke microsite which supported guest interaction, whilst allowing for a degree of flexibility and spontaneity. Therefore, Q&A and chat box functionalities were built in, as well as a live polling feature. All could be moderated throughout to ensure the most appropriate and valuable responses were shared.
It was also vital that guests were given a choice between two parallel breakout seminars: The cost of dementia to society and The cost of dementia to business. So, two streams were created to run simultaneously, giving guests an opportunity to shape their own event which made it more similar to a live experience. Participants were able to select a session in the moment depending on which area interested them most. Whilst this event was primarily attended by existing and potential donors, those who wished to learn more about dementia prevention were able to join too.
Consequently, our client was able to collate the post-event data and discover key information about how to increase engagement in the virtual world.
Overall, Story and Alzheimer’s Society worked together to create a completely unique, branded microsite with multiple stages and bespoke features for their annual lecture. As a result we executed an engaging and insightful live-streamed online event, which kept communication and education at its core.
Testimonial from Client
“It was a pleasure to work with the team at Story on Alzheimer’s Society’s first online Annual Lecture. There was so much at stake for this event so it had to be managed seamlessly to impress our sponsors and high profile guests. The team were able to build a bespoke microsite with breakout rooms at very short notice, and were very helpful at implementing last minute changes quickly, including on the day of the event. This was my first big online production and I was nervous about the tech and having to manage speakers remotely. Thankfully, I was in safe hands and the whole event was flawless, with amazing feedback received from speakers and guests since.”